MSI: Media Sales Institute | Creating Media Professionals for Today and Tomorrow

Led by the Marketing Department at Morehouse College

The 2021 NABOB Media Sales Institute (MSI) has been rescheduled to January 24 - February 3, 2022;
and will adhere to the AUC and CDC Winter 2022… and will adhere to the AUC and CDC Winter 2022… COVID Protocols.

MOREHOUSE COLLEGE

The NABOB Media Sales Institute (MSI) at the AUC

CLARK - ATLANTA UNIVERSITY

The NABOB Media Sales Institute (MSI) at the AUC

SPELMAN COLLEGE

The NABOB Media Sales Institute (MSI) at the AUC

MSI OVERVIEW

MEET THE DEVELOPER

2021 BY BLACK CONFERENCE

2022 MSD PREVIEW

The NABOB Media Sales Institute (MSI) is scheduled on
June 6 – June 16, 2022;
and will adhere to the AUC and CDC COVID Protocols.

APPLY NOW

PARTNERS

NABOB is the first and only trade organization representing the interests of African-American owners of radio and television stations across the country. The association was organized in 1976 by a small group of African-American broadcasters who desired to establish a voice and a viable presence in the industry and to address specific concerns facing African-American broadcasters.

“Media Sales” is defined as “selling advertising airtime or space (on or in) cable, digital, internet, outdoor, publications, radio and television”. In 2000, The Media Sales Institute program was initially designed for recent college graduates who were passionately interested in pursuing a career in media sales. In 2016, the program launched the first institute open to military personnel (Post 9/11), career changers and recent college graduates.

Media Sales Recruiters invest two full days to access the candidates’ sales presentations, critique and hire the pre-qualified candidates selected for the program. Each MSI candidate scenario is based on a …real-world media sales avail. Following the presentations, each media company has a private “meet and greet” room to spend quality time with each candidate.

The MSI was developed by PSP and launched at Howard University in 2000
The first expansion school was Florida A & M University (FAMU) in 2006
Expanded to the University of North Texas (UNT) in 2007
Candidates have been selected from over 50 universities and colleges
Hundreds of candidates have completed the MSI
Candidates have been recruited by national and local media companies
MSI graduates have been promoted into management
Recruiters state MSI candidates have a “competitive advantage” entering media sales
Recruiters and lecturers have requested to participate year after year

HOW TO APPLY

How will you Benefit?

PAID registration – (valued at $7200)
PAID housing and meals
All training materials included
One-on-one interviews with Fortune 500 media companies
Networking opportunities with industry executives
NABOB Media Sales, Nielsen TV and Nielsen Audio Certifications

What you will Learn?

You will learn media sales basics, revenue, Ratings, customer development skills, key marketing strategies, effective writing and business communication…and more! Curriculum includes: Sales: Foundation for Media Ownership

Demographics
Business Ethics/Corporate Cultures
Sales Presentations
Target Audience

Building a Customer Base through Marketing and MORE!!!

Who is Eligible to Apply?

The MSI at the AUC is open to all Graduates from spring 2017 (or before). Career Changers (graduates between 2012-2004) and Military Personnel (Post 9/11).

Application Instructions

Submit a completed MSI application, resume, two professional letters of recommendation and a 500-word essay describing why attending the MSI at the AUC will be valuable to you and your career goals. A brief description of internships and/or relevant work experience is optional.

Admission Cost

The MSI at the AUC is underwritten by the National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation. Accepted applicants are granted a full scholarship to cover the cost of tuition, books, room and board.