Next MSI is June 2-12, 2025

The Media Sales institute (MSI) is an intense, ten-day sales training program for recent college graduates who are passionately interested in pursuing a career in media sales. The curriculum is designed to prepare talented individuals with diverse backgrounds for positions in radio, television, cable, print, digital and interactive sales. Industry recruiters will observe candidates present real-world sales presentations and interview candidates for entry level sales positions with major corporations. The first MSI to include military veterans (Post 9/11), career changers and college graduates launched in 2016 at the AUC.



NABOB’s “Complimentary” 2024 LEARNING SERIES

NABOB Learning Series Webinars are conducted on the second Tuesday of each month at 2PM (E.S.T.) with topics covering sales, programming and operations from some of the top leaders in the media industry.

The MSI Connect Digi Letter is distributed monthly (on or about the 15th) highlighting industry spotlights, moments in media, career connections and more

Learn More About Monthly Webinars & Digi Letters


The MSI program benefited me by teaching me about the media sales industry. Media sales wasn’t a subject they taught us in college.Eric Herrero / Spectrum Reach

The MSI was a great program for me, both professionally and personally. The MSI provided me with an opportunity to learn about media in an interactive and in-depth way during an intense 10-day program.Ashley Moore / 11Alive – TEGNA

I want to thank you and NABOB for the platform you provided and the skills that I gained from the Media Sales Institute.Lanoria Thompson / Spectrum Reach