Led by the Marketing Department at Morehouse College
DUE TO COVID-19… The 2020 institute is being rescheduled for later this year… Dates: TBD
MOREHOUSE COLLEGE
The NABOB Media Sales Institute (MSI) at the AUC
CLARK - ATLANTA UNIVERSITY
The NABOB Media Sales Institute (MSI) at the AUC
SPELMAN COLLEGE
The NABOB Media Sales Institute (MSI) at the AUC
MEET THE DEVELOPER
DUE TO COVID-19…
The 2020 institute is being rescheduled for later this year… Dates: TBD
PARTNERS
NABOB is the first and only trade organization representing the interests of African-American owners of radio and television stations across the country. The association was organized in 1976 by a small group of African-American broadcasters who desired to establish a voice and a viable presence in the industry and to address specific concerns facing African-American broadcasters.
APPLICANTS
“Media Sales” is defined as “selling advertising airtime or space (on or in) cable, digital, internet, outdoor, publications, radio and television”. In 2000, The Media Sales Institute program was initially designed for recent college graduates who were passionately interested in pursuing a career in media sales. In 2016, the program launched the first institute open to military personnel (Post 9/11), career changers and recent college graduates.
RECRUITERS
Media Sales Recruiters invest two full days to access the candidates’ sales presentations, critique and hire the pre-qualified candidates selected for the program. Each MSI candidate scenario is based on a …real-world media sales avail. Following the presentations, each media company has a private “meet and greet” room to spend quality time with each candidate.
MSI FACTS
- The MSI was developed by PSP and launched at Howard University in 2000
- The first expansion school was Florida A & M University (FAMU) in 2006
- Expanded to the University of North Texas (UNT) in 2007
- Candidates have been selected from over 50 universities and colleges
- Hundreds of candidates have completed the MSI
- Candidates have been recruited by national and local media companies
- MSI graduates have been promoted into management
- Recruiters state MSI candidates have a “competitive advantage” entering media sales
- Recruiters and lecturers have requested to participate year after year
HOW TO APPLY
How will you Benefit?
- PAID registration – (valued at $7200)
- PAID housing and meals
- All training materials included
- One-on-one interviews with Fortune 500 media companies
- Networking opportunities with industry executives
- NABOB Media Sales, Nielsen TV and Nielsen Audio Certifications
What you will Learn?
You will learn media sales basics, revenue, Ratings, customer development skills, key marketing strategies, effective writing and business communication…and more! Curriculum includes: Sales: Foundation for Media Ownership
- Demographics
- Business Ethics/Corporate Cultures
- Sales Presentations
- Target Audience
Building a Customer Base through Marketing and MORE!!!
Who is Eligible to Apply?
The MSI at the AUC is open to all Graduates from spring 2017 (or before). Career Changers (graduates between 2012-2004) and Military Personnel (Post 9/11).
Application Instructions
Submit a completed MSI application, resume, two professional letters of recommendation and a 500-word essay describing why attending the MSI at the AUC will be valuable to you and your career goals. A brief description of internships and/or relevant work experience is optional.
Admission Cost
The MSI at the AUC is underwritten by the National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation. Accepted applicants are granted a full scholarship to cover the cost of tuition, books, room and board.
MSI GRADUATES
DUE TO COVID-19…
The 2020 institute is being rescheduled for later this year… Dates: TBD