WHAT IS THE MSI?
The Media Sales institute (MSI) is an intense, ten-day sales training program for recent college graduates who are passionately interested in pursuing a career in media sales. The curriculum is designed to prepare talented individuals with diverse backgrounds for positions in radio, television, cable, print, digital and interactive sales, operations and marketing. Industry recruiters will observe candidates present real-world sales presentations and interview candidates for entry level sales positions with major corporations. The first MSI to include military veterans (Post 9/11), career changers and college graduates launched in 2016 at the AUC.
WHY THE MSI?
The MSI was created to address the media industry challenge of ensuring a diverse workforce. In order to meet this challenge the industry needs a large base of qualified and diverse candidates. The MSI is the best long-term plan to recruit highly qualified and diverse entry-level employees. The MSI is an affirmative and proactive way to recruit future sales executives into the media industry. MSI candidates are pre-screened and have demonstrated a strong desire to pursue a career in media sales.
Jeffrey Myers, Principal, of PSP 1, LLC a media management and personnel organizational development company based in Maryland, has two divisions; Personal Selling Principles servicing the private sector; specializing in revenue development by improving internal and external communications and Personal Skills & Principles servicing the public sector; specializing in human capitol strategies and organizational “SYNERGIES” that focus on improving productivity. Jeffrey has over 40 years of media sales and management experience in radio and television. He has worked for ABC, CBS, NBC, PAX TV and Westinghouse Broadcasting.
Personal Selling Principles (PSP), developed the Media Sales Institute (MSI) Program in 1999, launched it at Howard University in 2000 and expanded its program to Florida A&M University in 2006, followed by the University of North Texas, Arizona State and Ohio University. Since 2016, the program has resided at Morehouse College at the AUC. The MSI program also expanded to include military veterans (Post 9/11), career changers and college graduates at the AUC in Atlanta, GA. PSP 1’s team of facilitators have over 150 years of management and leadership experience combined.