June 3-13, 2024

“Media Sales” is defined as “selling advertising airtime or space (on or in) cable, digital, internet, outdoor, publications, radio and television”. In 2000, The Media Sales Institute program was initially designed for recent college graduates who were passionately interested in pursuing a career in media sales. In 2016, the program launched the first institute open to Military Personnel (Post 9/11), career changers and recent college graduates.

NOTE: “Accepted” applicants will be awarded a $8000 scholarship to cover the cost of: Tuition, Training Materials, Room & Board; and will be awarded on a rolling basis.

Applications for the MSI scheduled for June 3-13, are opened!



  • The MSI was developed by PSP and launched at Howard University in 2000
  • The first expansion school was Florida A & M University (FAMU) in 2006
  • Expanded to the University of North Texas (UNT) in 2007
  • Candidates have been selected from over 50 universities and colleges
  • Hundreds of candidates have completed the MSI
  • Candidates have been recruited by national and local media companies
  • MSI graduates have been promoted into management
  • Recruiters state MSI candidates have a “competitive advantage” entering media sales
  • Recruiters and lecturers have requested to participate year after year


How will you Benefit?
  • PAID registration – (valued at $7500)
  • PAID housing and meals
  • All training materials included
  • One-on-one interviews with Fortune 500 media companies
  • Networking opportunities with industry executives
  • NABOB Media Sales, Nielsen TV and Nielsen Audio Certifications
What you will Learn?
You will learn media sales basics, revenue, Ratings, customer development skills, key marketing strategies, effective writing and business communication…and more! Curriculum includes: Sales: Foundation for Media Ownership
  • Demographics
  • Business Ethics/Corporate Cultures
  • Sales Presentations
  • Target Audience
Building a Customer Base through Marketing and MORE!!!
Who is Eligible to Apply?

The MSI at the AUC is open to Recent Graduates (2023 - May 2024), Career Changers (graduates before 2023) and Military Personnel (Post 9/11).

Application Instructions
Submit a completed MSI application, resume, two professional letters of recommendation and a 500-word essay describing why attending the MSI at the AUC will be valuable to you and your career goals. A brief description of internships and/or relevant work experience is optional.
Admission Cost
The MSI at the AUC is underwritten by the National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation. Accepted applicants are granted a full scholarship to cover the cost of tuition, books, room and board. (If traveling from outside of Atlanta)