Eric Herrero
Digital Advertising Coordinato Spectrum Reach
Charlotte, North Carolina

“The MSI program benefited me by teaching me about the media sales industry. Media sales wasn’t a subject they taught us in college. The MSI 10-day program taught us “real” world media sales (digital marketing) and how to apply the theories that were taught in college. The MSI presenters and facilitators were media professionals with relevant and up to date knowledge.

The institute introduced me to several employers of big-name companies within the industry, who I still keep in touch with. The MSI provided me with the opportunity to obtain a position with Spectrum Reach as a digital advertising coordinator. I have been working here for a few months and love it. I am grateful for the opportunity that the MSI gave me”.

Ashley Moore
Multimedia Sales Coordinator
11Alive – TEGNA
Atlanta, Georgia

“The MSI was a great program for me, both professionally and personally. The MSI provided me
with an opportunity to learn about media in an interactive and in-depth way during an intense
10-day program. It has helped me cultivate a group of trusted friends within the media realm as
well as, media professionals with a wealth of “today’s” media knowledge. These media
professionals have provided me with a rolodex that would have taken me years to obtain and
an MSI family for life. The MSI has given me a starting point for the next steps in my media
sales career”.

Lanoria Thompson
Ad Sales
Traffic Spectrum Reach Charlotte, North Carolina

I want to thank you and NABOB for the platform you provided and the skills that I gained from the Media Sales Institute. Also, the valuable time spent with me discussing how I can achieve my career goals. Your entire interview tips, career suggestions and words of encouragements have helped me so much. I have them to keep to maneuvering throughout my career. You have been very amiable and considerate always willing to help being persistent in staying in contact with me and dedicated to making secure a job offer. Thank you and the MSI so much for helping me start my media sales career.