MSI OVERVIEW

The Media Sales Institute (MSI) is an intensive ten-day program crafted to jumpstart careers in media sales, operations, and marketing. The program equips participants with the skills needed to excel in areas like radio, television, print, cable/multi-screen, digital, and interactive media.

Next MSI: June 2-12, 2025 at the AUC!

Don’t miss your chance to jumpstart your media sales career with hands-on training and networking.
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Who Should Attend?

Professionals seeking to expand their expertise.

Graduates: Those who are ready to start a career in a media…business unit

Career Changers: Individuals who are seeking a fresh opportuniy in media sales, operations and marketing.

Military Personnel: From current active duty or in a military support role

NO professors… ALL MSI presenters are executives currently working in the media industry!

Practical learning through real-world media sales experiences that utilizes the current tools and techniques that are being employed today.
Opportunities to study, present and network with local and national recruiters from both large and small media companies.
Open to graduates from May 2025 (and before), career changers and military personnel.

the developer

Jeffrey Myers

Principal, PSP 1, LLC

Jeffrey Myers leads PSP 1, LLC, a Maryland-based media management and personnel development company. PSP has two divisions: Personal Selling Principles, specializing in private-sector revenue growth through communication improvements, and Personal Skills & Principles, focused on public-sector productivity via human capital strategies. With over 40 years of experience in media sales and management, Myers has worked for major networks like ABC and CBS. PSP developed the Media Sales Institute (MSI) program in 1999 and launched it at Howard University in 2000. Since the institute’s launch, it has been hosted at 6 universities, and is currently hosted at Morehouse College’s Marketing Department.