Next MSI: June 7-17, 2027 at the AUC

APPLICATIONS OPEN DECEMBER 1, 2026

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MSI OVERVIEW

The Media Sales Institute (MSI) is an intensive ten-day program crafted to jumpstart careers in media sales, operations, and marketing. The program equips participants with the skills needed to excel in areas like radio, television, print, cable/multi-screen, digital, and interactive media

Who Should Attend?

Professionals seeking to expand their expertise.

Graduates: Those who are ready to start a career in a media…business unit

Career Changers: Individuals who are seeking a fresh opportuniy in media sales, operations and marketing.

Military Personnel: From current active duty or in a military support role

NO professors… ALL MSI presenters are executives currently working in the media industry!

Practical learning through real-world media sales experiences that utilizes the current tools and techniques that are being employed today.
Opportunities to study, present and network with local and national recruiters from both large and small media companies.
Open to graduates from May 2025 (and before), career changers and military personnel.

Jeffrey P. Myers

Principal, PSP 1, LLC

CEO, Founder & Program Developer

With over 35 years of expertise in media sales, management, and organizational development, Jeffrey P. Myers is an innovative leader in the industry. As the founder and principal of PSP Consulting and The MSI Foundation, Inc., he has successfully designed and implemented programs that drive sustainable growth through innovation. His strategic approach to sales has led to the creation of high-performing entrepreneurial and corporate teams in both radio and television.

Jeffrey’s leadership has consistently delivered double-digit revenue increases for PSP clients, making him a sought-after expert in sales optimization and business development. His deep understanding of personnel and organizational dynamics allows him to craft training and developmental programs that inspire success and transform businesses.

Dana C. Myers

Principal, PSP 1, LLC

COO, Program Developer

Dana C. Myers brings over 25 years of experience in sales, operations, and professional development to her role as Chief Operating Officer for PSP Consulting and The MSI Foundation, Inc.. She is a certified specialist in needs analysis, holding certifications in Role-Based Assessment™ (RBA), Myers-Briggs Type Indicator (MBTI), and FIRO-B.

With over 20 years of experience in automotive, advertising, and personnel placement sales, Dana has honed her expertise in business development and client relationship management. She also possesses 10 years of telemarketing experience within the banking and personnel placement industries, along with six years of operational management experience. Her ability to assess organizational needs and implement strategic solutions makes her an invaluable asset to both clients and internal teams.