MSI PROGRAM OVERVIEW

psp

Personal Selling Principles (PSP), a personnel and organizational development company based in Maryland, developed the first Media Sales Institute at Howard University, and has been retained to implement the program at Florida A&M.

Personal Selling Principles developed the first Media Sales Institute at Howard University and has been retained to implement the program at Florida A&M. Jeffrey Myers, Principal of PSP said, “The Media Sales Institute is an intensive ten-day training program for graduating college seniors who are interested in pursuing a career in media sales. The Institute dedicates training to radio, television, cable, internet and other media sales. Upon completion, each student will present a hypothetical sales presentation to leading broadcast companies with entry level positions available in media sales.”

 

NABOB is the only trade organization representing the interests of African-American owners of radio and television stations across the country. The association was organized in 1976 by a small group of African-American broadcasters who desired to establish a voice and a viable presence in the industry and to address specific concerns facing African-American broadcasters.

The NABOB Media Sales Institute (MSI) at the AUC

“Creating Media Sales Professionals for Today and Tomorrow” ©

The First MSI to recruit Military Veterans (9/11), Career Changers and College Graduates for entry level sales positions in media

COMING TO ATLANTA, GA in MARCH 7-17, 2016

  • The Atlanta University Center Consortium (AUC) Partners
  • Clark Atlanta University, Morehouse College and Spellman College
  • Led by the Marketing Department at Morehouse College