Media Sales Institute (MSI) was created to address the
media industry's challenge of ensuring a diverse workforce
representative at all levels. Over ninety percent of
management in media today has come through sales. In
order to meet this challenge the industry needs a large
base of qualified and diverse candidates. Thus, the
best long-term plan to meet this challenge is to recruit
highly qualified and diverse entry-level executives
from educational institutions with recognized credentials
in the broadcasting and media industries.
candidates are pre-screened academically and have demonstrated
a strong desire to pursue a career in media sales. The
MSI is a partnership between industry and education,
that not only benefits the individuals involved, but
the communities in which they serve and conduct business.
MSI is an affirmative and proactive way to recruit future
executives into the industry.