The Media Sales Institute ((MSI) was launched in 2001 at Howard University Washington, DC and expanded five years later to Florida A&M University. In 2007 the University of North Texas was selected to host a third MSI. The MSI is held annually and plans are in the works to establish twenty additional Institutes nationally.

The launch and expansions of the Media Sales Institute have been made possible by both, the NAB Education Foundation (NABEF) and the National Association of Black Owned Broadcasters (NABOB) Telecommunication Education Foundation.