The Media Sales Institute

What is the MSI?		Why a MSI?
The Media Sales Institute (MSI) is a ten-day, intense training program developed by Personal Selling Principles (PSP) for graduating college or university seniors who are passionately interested in pursuing a career in media sales. The curriculum is designed to provide an entree into media sales for talented students of diverse backgrounds.		The MSI was created to address the media industry's challenge of ensuring a diverse workforce representative at all levels. Over 90% of senior management in media today is from sales.In order to meet this challenge the industry needs a large base of qualified and diverse candidates.
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Personal Selling Principles (PSP) developed the Media Sales Institute (MSI) training program in 2000.

In addition to the MSI , PSP specializes in personnel and organizational development . Our clients obtain their goals by embracing the PSP concept of "Total Staff Marketing" (TSM)©. Total staff marketing leads to improved internal communication and long term revenue growth.

"Personal Selling Principles.

Is The Vision Mission Company,

Our Mission Is Your Vision"©

	The NAB Education Foundation (NABEF) is a non-profit organization dedicated to serving the public interest in supporting and advocating: education and training programs. Read more on NABEF
	NABOB's two principal objectives are to increase the number of African-American owners of telecommunications facilities, and to improve the business climate in which they operate.

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Read more on NABOB

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The MSI was developed by PSP and launched at Howard University in 2000
The first expansion school was Florida A & M University (FAMU) in 2005
Expanded to the University of North Texas (UNT) in 2006
Candidates have been selected from over 50 universities and colleges
Hundreds of candidates have completed the MSI
Candidates have been recruited by national and local media companies
MSI graduates have been promoted into management
Recruiters state MSI candidates have a "competitive advantage" entering media sales
Recruiters and lecturers have requested to participate year after year

2011 FAMU Graduates
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2010 FAMU Graduates (standing)
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ABC BEASLEY RADIO BET CBS CLEAR CHANNEL COMCAST CABLE COX MEDIA GROUP	CUMULUS ESPN FOX GANNETT NEWSPAPER COMPANY GRAY TELEVISION HEARST-ARGYLE TELEVISION KATZ MEDIA GROUP MEDIA STAFFING NETWORK	MORRIS COMMUNICATIONS NEW YORK TIMES COMPANY NEW ENGLAND SPORTS NETWORK NBC PETRY MEDIA RADIO ONE SINCLAIR BROADCAST GROUP TIME WARNER CABLE

2012 Media Sales Institutes (MSI)

Florida A&M University - May 14- 24, 2012 in Tallahassee, Florida

Recruitment Dates - May 22-23, 2012

University of North Texas - May 14 - 25, 2012 in Dallas, Texas

Howard University - June 4 - 16, 2012 in Washington, DC

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